Google have made a big change to its search results by introducing the Universal Search system. When a user types in a query, the system encompasses listings from its images, videos, news, book and Google local (maps) as well as normal web sites.
Universal search rolled out 9 days ago and now is active in Google.com and Google.co.uk so people should start seeing various other formats such as videos when typing in queries. I have just been looking for some music videos to download onto my laptop so I can watch on the way home from work, the good thing is I didn’t need to go to YouTube.com or any other video host to find exactly what I was looking for, I just typed in velvet revolver slither (yes I’m an avid rock fan!) and boom! Positioned number 3 and 4 are two videos, exactly what I was looking for.
So what does it mean? It means that users will get more relevant and better quality results and a better experience when using Google. SEO’s will have to change the way they actually do SEO and how they go about doing it. I have done a little research into this and I “think” it is META AND Relevancy based, I will only be able to confirm that when I have done some testing over the weekend but when I can confirm it I will blog about it.
On a personal basis I think its great and Google have been very smart about how it works. I love the way it takes all the information and acts like a funnel
Friday, 25 May 2007
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