Well ok FeedBurner sounds far betther than GoogleBurner but never the less Google have finally announced its takeover of FeedBurner. After months of speculation and random rumours, the official Google Blog confirmed it.
This is great news for all the new people that do Podcasts and feed creators because now all the service can do is get far better (not that feedburner was useless before!). With the event of universal search now in force i think to myself it is not going to be too long before we see RSS feeds popping up in the SERPS.
So what does this mean for SEO? well nothing at the moment but now we have ANOTHER thing to optimise for!
I think this is also great for brand awareness and getting your service or product "out there".
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